I'm a transdisciplinary creative strategist working at the confluence of digital film, design and writing.

 

I've made (i.e., written, directed and edited) a few zero-to-small budget independent films, one of them being a 72 minute peer-funded feature. It has screened at BYOFF (Puri), Chandigarh Creative Cinema Circle, The Goa Project (2013), IndiEarth XChange Film Festival (Chennai) and a private film club in Pune.

 

When I started out, I wanted to be a writer. But soon, I discovered that writing a screenplay pays only if the film gets made. Eventually, I ended up as a video editor, specialised in fashion & lifestyle, cinematic wedding films, digital video commercials, corporate AVs etc.. I also directed some influencer videos & branded content between 2013 - 2023 but looking back I think it's best to say the brands or the influencers directed those videos more than I did. Around 2020, I found myself obsessing over design, illustration, UI & UX. I've been a visualiser, a designer, a copywriter or all three at times. I the principles of design very similar to cinema, or any visual medium for that matter. But all these 'artistic' pursuits comprise just half of my career. The other half is something I developed since 2018 as the Creative Head of 3 companies (a brand solutions agency, a production house and a hyperlocal startup). I find myself at the intersection of strategy, communications, marketing where my approach to creatives is much more analytical and data-based. I don't come up with ideas anymore. I arrive at them. I like to think of myself as a Dot-Connector (it's a real word!).

 

Now that you know what I do for a living, here's who I live with: 'Whisky' Mukherjee.